The story of MIPGlobal didn’t begin with a brand or a business plan. It began with a question that still echoes today:
Why is AI adoption in Canada such a challenge for businesses and IT providers?
A Question That Stuck
Two years ago, I was at a Microsoft event in Calgary. On stage, executives painted an exciting picture of AI’s potential: productivity breakthroughs, new ways of working, and tools that would change the game.
But off stage, the conversations told a different story. Canadian business leaders admitted they were curious but didn’t know how to move beyond experiments with ChatGPT. They wanted to adopt AI strategically but lacked clarity on where to start.
At the same time, Managed Service Providers (MSPs) and IT companies in Canada were voicing their own frustration. Over and over, I heard:
“We can resell the CoPilot license, but we don’t know how to actually help our clients with AI.”
This wasn’t resistance. It was proof that AI adoption in Canada is still in its early stages — and that the gap between curiosity and capability represents one of the biggest opportunities in technology today.
From Frustration to Framework
By that point, Dan Mitchell and I had already been talking about what a solution could look like. We both share the belief that success comes from helping others — even competitors. That shared value quickly became the foundation of our partnership.
By Beyond 2025, the framework for what would become MIPGlobal was already taking shape. We knew we weren’t the only ones hearing these concerns. At the conference, MSPs lined up to ask Microsoft panelists the same questions I’d been hearing for months. And business leaders were openly saying, “We know AI matters, but we don’t know where to begin.”
For us, that wasn’t discouraging. It was validation. It confirmed the gap was real — and that a partner to bridge it was needed now.
The Canadian Landscape: Early Days, Big Potential
The timing couldn’t be more important.
- In 2025, only 12.2% of Canadian businesses reported using AI in their operations — but that’s nearly double the year before. (Statistics Canada)
- Most adopters are still experimenting in narrow ways like text analytics (35.7%), chatbots (24.8%), or marketing automation (23.1%). Strategic, company-wide adoption is rare.
- Just 14.5% of Canadian businesses say they plan to adopt AI in the next 12 months. (Statistics Canada)
From the outside, that might look like hesitation. But in reality, it’s momentum. It’s proof that businesses are ready but underserved — looking for AI strategy in Canada that turns experimentation into execution.
For MSPs and IT companies, this is equally true. They see the importance of AI. They can resell licenses. But what their clients want is outcomes. That’s where the real opportunity lies.
Why MIPGlobal
That’s why we built MIPGlobal. To stand in the middle of that gap — not as another vendor, but as a partner.
- For business leaders, we bring clarity, frameworks, and a pathway to real AI adoption in Canada. We help you connect AI to your people, processes, and strategy — so it becomes a source of stability and growth, not confusion.
- For Managed Service Providers (MSPs) and IT companies, we provide the enablement and structure to help your clients adopt AI effectively. You move beyond reselling licenses into delivering outcomes that strengthen relationships and open new revenue opportunities.
At the Core: People
AI is technology, but adoption is human.
Success with AI means:
- Jobs preserved
- Teams empowered
- Growth unlocked
- Communities supported
That’s why MIPGlobal exists — not just to close the AI adoption gap in Canada, but to help people succeed through it.
Why Now
AI adoption in Canada is accelerating, but most organizations are still at the starting line. This is the moment to act. For businesses, that means building confidence and clarity before competitors surge ahead. For IT companies, it means stepping up to become trusted guides in a landscape where clients are asking for help.
The opportunity is here. The question is: who’s ready to seize it?
At MIPGlobal, we’re ready to walk with you — whether you’re a business leader navigating AI for the first time, or an IT provider determined to guide your clients with confidence.
So why MIPGlobal? Because AI adoption doesn’t have to be a solo struggle. Together, we can turn it into a journey of growth, resilience, and impact.
